We would like to open the door to your business through the world of NASCAR Auto Racing. This year we have the ability to have your business mentioned weekly on the radio station WCCC 106.9 during our commercials after the race reports with Don Steele. With funding of this race team we are offering a great opportunity to promote your business in a professional, exciting, family orientated way with lots of fans and media attention from towns and states all over.

Budget racing is a well equipped experienced racing operation that has been known to compete on many levels and forms of racing, in such divisions as off road truck racing, enduros, superstocks, sportsman and late model. As a result we have many in shop capabilities (more than most) for car fabrication, repair, maintenance, setups, etc.

ATTENDANCE

• Since 1990, NASCAR has experienced the highest growth (80%) in attendance of all professional sports, followed by the National Hockey League with a 26% growth. Sam Walker, THE WALL STREET JOURNAL, November 13, 1998.
• Although NASCAR began in the South, it is growing fast. Today there are 13 local NASCAR racetracks in the Northeast alone. This accounts for hundreds of thousands of race fans.
• Almost every one of the millions of NASCAR fans at places like Daytona, Talladega, and Bristol have a favorite local NASCAR short track they frequent.
• Not to mention our new television viewers attendance.

BRAND LOYALTY

• We view NASCAR as an excellent platform to further build relationships with our customers, many of whom are loyal NASCAR fans.”
  Bill Hamlin, Group President, The Home Depot
• NASCAR supporters have become known as the most loyal fans in all of sports. FORBES Magazine
• Over 70% of the fans consciously choose NASCAR sponsors’ products over other brands. Performance Research Marketing
  Group, Newport, RI
• "Our brands are more visible within a NASCAR race than they are in any other sport.” Tony Ponturo, Vice President Sports Marketing, Anheuser-Busch.

Think about it when you go to the store wouldn’t you normally prefer a brand name you recognize and/or identify with.

A LITTLE BIT ABOUT US

Budget Racing's home is in AA Budget Repair, a 6400 sq ft. facility with a state of the art equipment available at all times to us an advantage in car repair, improvements, set-up, fabrication, maintenance’s etc.

BENEFITS OF SPONSORSHIP

• Driver introductions over an 8,400-watt Bose audio sound system clearly identify each driver and Team Sponsor.
• We utilize and enclosed trailer for transporting our racecar. This trailer is a rolling billboard that offers a highly valuable advertising space.
• We will give your business a professional high performance identity.
• Television Coverage
  • Available in millions of homes weekly through our NESN television coverage NESN coverage weekly!
    

• Radio Exposure includes:
  • WCCC Hartford
  • WPOP Hartford
  • WPKX Springfield
  • WTIC Hartford
  • WHCN Hartford
  • WHYN Springfield
• Extensive print media coverage including daily newspapers, sports magazines such as:
• Bristol Press, NASCAR News, Springfield Union News, CT Post, Boston Globe, Speedway Scene, New Haven Register - The Racin' Paper, New London Day, Trackside Magazine, Danbury News Times, Norwalk Hour, Hartford Courant, Providence Journal, Stock Car Racing Magazine

With WCCC 106.9 coming on board with our team midway through the 2004 season we now have the unique ability to mention our valuable sponsor on the air during our commercials after the race reports ability that currently our competition cannot offer.

NASCAR Racing is one of the fastest growing marketing venues in America increasing in popularity over 75% from 19-88-1998 alone and still growing.

We at Budget Racing would like to take this time to offer you the opportunity to take advantage of this ever expanding marketplace by getting right into the action as a sponsor and to experience an exciting way to let the brand loyal NASCAR fans see your business logo and familiarize with the products.

The level of exposure and involvement desired determines the dollar amount your business contributes. Of course payment agreements are flexible and we will work out a plan to accommodate your business needs. The Budget Racing Late Model will carry only one primary sponsor but will also represent associate and product sponsors. As a result no sponsorship is too large or small.

Thank you for your time if interested and would like more information, please feel free to contact us, Al or Ed at AA Budget Repair- (860) 875-0542 or Budget Racing- (860) 871-9780.